Came up with a spooky stunt to show how IKEA's furniture is so comfy, it's:
‘your gym’s biggest fear’
A motion sensor triggered when people passed the billboard, revealing the headline with sound effects and activated the fog machine. All so we could show people just how 'scary' an extremely cosy couch can be.
Agency: Thjnk Berlin 
Client: IKEA Germany
ECD: Sabine Kuckuck Art CD: Ralf Revermann Copy CD: Berthold Brodowski
Art Director: Maxime Rommes Copywriter: Daniel Zimmermann, Marten Finster
Account: Stephanie Blender, Luzie Sohr
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