Visually linked gluten to the symptoms it can cause for the shit-ton of people who don't know they're intolerant/sensitive/celiac, while showing Schär's gluten free alternatives.
Agency: McCann Paris
Client: Schär Gluten-Free France
ECD: Cedric Astrella Art Lead: Roman Lapacz Copy Lead: Clément Raucoules-Aimé
Art Director: Maxime Rommes Copywriter: Zuzanna Kalukin
Account: Gwendeline Jerad
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