Visually linked gluten to the symptoms it can cause for the shit-ton of people who don't know they're intolerant/sensitive/celiac, while showing Schär's gluten free alternatives.
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/ded3f814-f9dd-4dc8-85a1-34fc71badef8_rw_1920.png?h=e6b30d6de921c4655af762a90520380d)
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/0a4f8581-697e-4a9f-b680-3d1099884c4b_rw_3840.jpg?h=a11c7bbe39d8e414605d18c993ddcc8a)
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/321ed782-7154-4174-8093-b242236f7ecd_rw_3840.jpg?h=2c1bc1bb5753a02f78e473a6b64c6658)
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/285ed6e2-6a2c-4716-923e-6dde9c767beb_rw_3840.jpg?h=8e3f24d8b123b0639edbaa305e8fddda)
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/a4086603-d106-4e8f-af9b-7cbddbb6d896_rw_3840.jpg?h=d78f4e818a9f14972eb6d57734434606)
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/0ad8c4ef-aa81-447f-8c07-056d0e8410fe_rw_1200.jpg?h=2e94ed54f2c2c0f0eba6087778ee481e)
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/c55ca46b-3b9f-4a1f-93f2-d535a951a6d7_rw_1200.jpg?h=cc80bd02849e8b9e3126f7e685bc978f)
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/b60320c9-4273-405d-bd76-ce79c1f92e99_rw_1200.jpg?h=a1cb32631a7b5e51818b5873af889918)
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/708e21cf-fe46-42b8-aef9-d65a3d055f72_rw_1200.jpg?h=a3ceb3e0f27f0cb98d1d2f18bfc5fc52)
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/d42527fc-fa00-47a3-bf99-7c3e6b356c49_rw_1200.jpg?h=53c64c96ceb048611b527cbaff610923)
![](https://cdn.myportfolio.com/905d7731-14fc-4bdc-890e-952d834acbb2/0e5fee3a-188c-4f51-9a98-fbcc70846aae_rw_1200.jpg?h=392a3667f05e0e8f8ba99f49fc604075)
Agency: McCann Paris
Client: Schär Gluten-Free France
ECD: Cedric Astrella Art Lead: Roman Lapacz Copy Lead: Clément Raucoules-Aimé
Art Director: Maxime Rommes Copywriter: Zuzanna Kalukin
Account: Gwendeline Jerad
Client: Schär Gluten-Free France
ECD: Cedric Astrella Art Lead: Roman Lapacz Copy Lead: Clément Raucoules-Aimé
Art Director: Maxime Rommes Copywriter: Zuzanna Kalukin
Account: Gwendeline Jerad