During the UEFA Euro 2021 we start a digital movement to offset the CO2 emissions of the tournament by getting football fans to swap to sustainable energy providers.
Digital - Guerilla
We partner up with designated sustainable energy providers in Europe, each one representing their nation.
The league table will show which nation has contributed the most towards our goal to neglect the Euros CO2 emissions.
A designated Twitter account will post daily during the tournament commenting on live things happening on the pitch, drawing the focus to climate change and explaining how people can be part of the solution.
Banner ads with live comments during the Euro2021 games referring to climate change and swapping energy providers
Playstation FIFA will feature kits from sustainable energy providers
Share your contribution to the biggest transfer of the summer with your friends by taking a selfie with an augmented reality jersey on Instagram.
