This was a tricky one to crack. (See a 'small' piece of the process here)
It was a copy based brief that went something like “tell us that Burger King is fresh and real without actually telling us that Burger King is fresh and real.” 
This was the result and we managed to nab a D&AD New Blood Wood Pencil for it, too.
Audio - Social - OOH
Script 1 - Breakfast
Script 2 - Lunch
Script 3 - Dinner
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